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Lysol “Happy Family Healthy Family” is tops in personal care category.
January 4, 2012
By: TOM BRANNA
Editor
Ace Metrix, a Mountain View, CA-based company that measures television advertising effectiveness, today announced the most effective ads overall and those within 23 different categories for 2011—a list that represents the top one-half of one percent of all television ads to break in 2011. “Storytelling was a powerful creative tool for advertisers in 2011, as we saw from KitchenAid’s Ad of the Year and ads from Google that have put them on the map as a true brand marketer,” Peter Daboll, CEO...
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